Retention · 9 min read
WhatsApp Marketing for D2C Brands in India: 2026 Guide
What changed in WhatsApp pricing on 1 October 2026, the opt-in rules, and the four WhatsApp flows we set up first for D2C brands.
Marketplaces · 9 min read
Amazon Listing Optimisation: Titles, Bullets and Keywords
The current rules for Amazon titles and backend search terms, how we write bullet points, and a before-and-after example for an Amazon.in listing.
Marketplaces · 8 min read
Amazon Account Health Rating: What It Is and How to Fix It
How Amazon's Account Health Rating works, the metrics that sit beside it, and the routine we use to keep seller accounts out of trouble.
Marketplaces · 8 min read
Amazon PPC Agency vs In-House vs DIY: How to Choose
An honest look at running Amazon ads yourself, hiring in-house or using an agency, with a simple ₹ test for whether an agency fee pays back.