Resources
Guides for marketplace and D2C sellers.
Practical guides from our team on Amazon, Flipkart, Shopify, advertising and retention.
Marketplaces · 3 min read
Flipkart vs Amazon in 2026: where to bet your marketplace budget
The right answer is rarely 50/50. Here’s the framework we use with every brand.
Retention · 3 min read
Why repeat customers decide D2C profitability
How repeat purchase rate and lifetime value change what you can afford to pay for a new customer.
Creative · 6 min read
How we test ad creatives every week
A simple weekly system for testing ad concepts, judging results and deciding what to scale.
Marketplaces · 7 min read
How we set a profitable ACoS target on Amazon
Why one blended ROAS target hides losses, and how we set a target ACoS for each product from its margin.
CRO · 4 min read
The Shopify conversion checklist we run before spending on ads
Most stores do not have a traffic problem. They have a conversion problem. Here is what we check first.
Creative · 3 min read
How we use AI to ship better creative, not just faster
AI doesn’t replace your creative team. It removes the bottlenecks that were never the creative work in the first place.