Category, price point, brand maturity and inventory model all change the answer. We map every brand against a 9-box and recommend a channel split. Sometimes the answer is to leave a marketplace altogether.
Marketplaces
Flipkart vs Amazon in 2026: where to bet your marketplace budget
The right answer is rarely 50/50. Here’s the framework we use with every brand.
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Retention
Retention · 3 min read
Why repeat customers decide D2C profitability
How repeat purchase rate and lifetime value change what you can afford to pay for a new customer.
Creative
Creative · 6 min read
How we test ad creatives every week
A simple weekly system for testing ad concepts, judging results and deciding what to scale.
Marketplaces
Marketplaces · 7 min read
How we set a profitable ACoS target on Amazon
Why one blended ROAS target hides losses, and how we set a target ACoS for each product from its margin.