Service

Listing optimisation that helps products rank and convert

Keyword research, titles, bullet points, descriptions, back-end search terms and catalogue data, written for marketplace search and for the shopper reading the page.

STLed by Shivansh Tiwari, Co-founder & Marketplace HeadReviewed

  • Amazon Ads Verified Partner
  • Amazon SPNService Provider Network
  • ShopifyPartner

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Overview

What our listing & catalogue optimisation service covers

A product listing has two jobs: to appear when shoppers search, and to convince them to buy once they land on it. Marketplace search engines decide ranking largely on relevance (does the listing match the search?) and performance (does it convert?).

We research the exact phrases shoppers use from marketplace search data, then write titles, bullets and descriptions that cover those terms in clear language. We also fix the catalogue data behind the listing, such as category, attributes, variations and back-end keywords, because missing or wrong data keeps products out of filtered results. Every change is tracked, so you can see its effect on rank and conversion.

What’s included

What we do for you

  • Keyword research from marketplace search data
  • Titles, bullet points and descriptions for each product
  • Back-end search terms and attribute completion
  • Category, browse-node and variation (parent-child) fixes
  • Bulk listing creation and flat-file uploads
  • Competitor listing benchmarking
  • Rank tracking for priority keywords
  • Coordination with our design team for images and A+ content

How we work

Our process, step by step

  1. 1

    Research

    We collect the search terms your products should rank for, ranked by search volume and relevance, and benchmark the top competitors.

  2. 2

    Rewrite

    Titles, bullets, descriptions and back-end terms are rewritten to cover priority keywords in plain, readable language.

  3. 3

    Fix the data

    We correct categories, attributes and variations, and upload changes in bulk where needed.

  4. 4

    Measure

    We track rank and conversion for priority keywords and refine listings that do not improve.

Measurement

What we track and how we report

What we measure

  • Organic rank for priority keywords
  • Sessions and page views per listing
  • Unit session percentage (conversion rate)
  • Share of searches where the product appears
  • Listing quality and attribute completeness

How we report

A keyword map for every product before we change anything, then a monthly rank and conversion report for priority keywords.

Tools and platforms

  • Amazon Brand Analytics and Search Query Performance
  • Seller Central flat files and category templates
  • Flipkart Seller Hub listing tools
  • Vriddhe rank checker
  • Google Sheets keyword maps

Results

Case studies

All case studies
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Who leads this service

Shivansh Tiwari

Co-founder & Marketplace Head, Vriddhe Business Services Pvt Ltd

Manages marketplaces end to end, from listings to performance, and leads the operations team behind every account we run.

Why you can trust us

  • Amazon Ads Verified Partner
  • Amazon SPN Service Provider Network
  • Shopify Partner
  • Registered company: Vriddhe Business Services Pvt Ltd (CIN U74900MP2026PTC083687)
  • Office in Indore, working with brands across India
  • Rated 5.0/5 from 31 reviews on Google

FAQ

Questions about Listing & Catalogue Optimisation

Have another question? Message us on WhatsApp and we will reply during working hours (Mon to Sat, 10:00 to 19:00 IST).

How long does it take for a listing change to affect rank?

Marketplaces usually re-index a listing within days, but rank changes depend on sales and conversion too. We judge results over four to six weeks.

Do you write listings for all products or only top sellers?

We start with the products that drive the most revenue or have the most potential, then work through the rest of the catalogue.

Can you create new listings in bulk?

Yes. We use the marketplace flat-file templates to create and update listings in bulk, including variations.

Do you also make listing images?

Yes, through our creative and design service, so copy and images are planned together.

Which marketplaces do you optimise for?

Amazon, Flipkart, Myntra, Meesho and Ajio. Each has different title rules and attributes, and we follow each one.

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