Service

Amazon and Flipkart ads managed for profit, not just sales

Sponsored Products, Brands and Display on Amazon, and Flipkart Ads, structured by search intent and managed daily against the ACoS your margins can afford.

RTLed by Ravi Tiwari, Founder & DirectorReviewed

  • Amazon Ads Verified Partner
  • Amazon SPNService Provider Network
  • ShopifyPartner

Get a free Marketplace Advertising (PPC) audit

A 30-minute review of your account with the three changes we would make first.

We reply within one business day. Your details stay with us. Privacy

Overview

What our marketplace advertising (PPC) service covers

Marketplace advertising, often called PPC (pay per click), is paying to show your products in search results and on product pages inside Amazon, Flipkart and other marketplaces. Done well, it brings in sales you would not get organically and helps new products rank. Done badly, it eats into your margin.

We set a target ACoS (ad spend as a share of ad sales) for every product based on its margin, then build campaigns separated by intent: your brand terms, generic category searches and competitor terms. Bids and budgets are adjusted daily, and search-term reports are reviewed every week to remove waste and move proven keywords into their own campaigns. Vriddhe is an Amazon Ads Verified Partner.

What’s included

What we do for you

  • Target ACoS set per product from its actual margin
  • Campaign structure split by brand, category and competitor intent
  • Sponsored Products, Sponsored Brands (incl. video) and Sponsored Display
  • Flipkart Ads: product listing and brand ads
  • Daily bid and budget management
  • Weekly search-term mining and negative keywords
  • Sale-event budget and bid plans
  • Ad reports tied back to total sales and margin

How we work

Our process, step by step

  1. 1

    Margin first

    We calculate the break-even and target ACoS for each product using your selling price, fees, cost and returns.

  2. 2

    Rebuild the structure

    Campaigns are reorganised by intent so that every rupee can be traced to a keyword type and product.

  3. 3

    Optimise daily

    Bids, budgets and placements are adjusted every day. Search terms are reviewed weekly to cut waste and scale winners.

  4. 4

    Report on profit

    Each week you see ad spend, ad sales, ACoS and TACoS next to total sales, so you know whether ads are growing the business.

Measurement

What we track and how we report

What we measure

  • ACoS: ad spend as a percentage of ad sales
  • TACoS: ad spend as a percentage of total sales
  • ROAS: sales earned per rupee of ad spend
  • Click-through and conversion rate by campaign
  • Share of organic vs ad-driven sales
  • New-to-brand customers (Sponsored Brands)

How we report

A weekly ads report with spend, sales, ACoS and TACoS by campaign, and a monthly review of what we tested, what worked and what we will change.

Tools and platforms

  • Amazon Ads console
  • Amazon Marketing Stream and search-term reports
  • Flipkart Ads
  • Brand Analytics and Search Query Performance
  • Google Sheets bid and budget models

Results

Case studies

All case studies
RT

Who leads this service

Ravi Tiwari

Founder & Director, Vriddhe Business Services Pvt Ltd

5 years of experience in performance marketing, PPC and SEO. Turns ad spend into predictable, profitable growth.

Why you can trust us

  • Amazon Ads Verified Partner
  • Amazon SPN Service Provider Network
  • Shopify Partner
  • Registered company: Vriddhe Business Services Pvt Ltd (CIN U74900MP2026PTC083687)
  • Office in Indore, working with brands across India
  • Rated 5.0/5 from 31 reviews on Google

FAQ

Questions about Marketplace Advertising (PPC)

Have another question? Message us on WhatsApp and we will reply during working hours (Mon to Sat, 10:00 to 19:00 IST).

What ad budget do we need?

It depends on your category, price point and margin. On the audit call we recommend a starting budget that your margins can support, and how to scale it.

What is a good ACoS?

There is no single number. A good ACoS is one below your break-even point for that product. We calculate it per product from your real costs.

Is Vriddhe an Amazon Ads partner?

Yes. Vriddhe is an Amazon Ads Verified Partner and an Amazon SPN (Service Provider Network) partner.

Do you manage Flipkart Ads too?

Yes. We manage Flipkart Ads alongside Amazon and report both in the same weekly view.

Will you change everything in our account at once?

No. We restructure in stages so sales do not dip, starting with the campaigns that waste the most spend.

Related

Other services

Marketplace Account ManagementDay-to-day management of your Amazon, Flipkart, Myntra, Meesho, Ajio and quick-commerce accounts.Listing & Catalogue OptimisationKeyword-researched titles, bullets, images and back-end data that help products rank and convert.E-commerce Creative & DesignListing images, A+ content, brand stores and ad creatives designed to convert.Shopify & D2C Website DevelopmentFast, mobile-first Shopify and WordPress stores built to convert visitors into customers.Performance MarketingMeta and Google Ads for D2C brands, judged on blended profit, not platform ROAS alone.Social Media MarketingInstagram and Facebook content, reels and community management planned around your sales calendar.CRM & Customer SupportEmail, SMS and WhatsApp flows that bring customers back, plus marketplace customer support.
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