Service
Meta and Google Ads management for D2C brands
Full-funnel campaigns on Meta (Facebook and Instagram) and Google, with weekly creative testing and reliable tracking, judged on blended ROAS and contribution margin.
- Amazon SPNService Provider Network
- ShopifyPartner
Overview
What our performance marketing service covers
Performance marketing means paid advertising that is measured on sales, not just reach. For D2C brands this usually means Meta Ads (Facebook and Instagram) and Google Ads (Search, Shopping and Performance Max).
Platforms often over-report their own results, so we judge campaigns on blended numbers: total revenue against total ad spend, and the margin left after advertising. We start by fixing tracking, then run a structured testing plan for audiences and creative, and move budget to what pays back. Results are reported weekly alongside your store data.
What’s included
What we do for you
- Meta Ads: prospecting, retargeting and Advantage+ shopping campaigns
- Google Ads: Search, Shopping and Performance Max
- Weekly creative testing plan
- Meta Conversions API and Google enhanced conversions set-up
- Audience strategy using first-party data
- Budget allocation by blended return
- Landing page recommendations
- Weekly and monthly reporting
How we work
Our process, step by step
- 1
Fix tracking
We audit Pixel, Conversions API, GA4 and Google Ads conversion tracking, and fix gaps before spending more.
- 2
Set targets
We agree target blended ROAS and customer acquisition cost from your margins and repeat-purchase rate.
- 3
Test
We test audiences, offers and creatives in a structured weekly plan, with clear rules for what counts as a winner.
- 4
Scale
Budget moves to what pays back. We report every week on spend, revenue, blended ROAS and acquisition cost.
Measurement
What we track and how we report
What we measure
- Blended ROAS: total revenue ÷ total ad spend
- Customer acquisition cost (CAC)
- Contribution margin after advertising
- Click-through and conversion rate
- New vs returning customer revenue
How we report
A weekly report on spend, revenue, blended ROAS and CAC, and a monthly review of tests, results and the next month’s plan.
Tools and platforms
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Meta Conversions API and Google Tag Manager
- Shopify analytics
Results
What our clients say
“I have never met such wonderful and dedicated people in the service sector. After taking their service for my Amazon account sales growth, I experienced complete transparency and professional guidance on a daily basis. The entire team is extremely supportive and proactive.”
“If you are looking for service related to Amazon and wish to make your business 10X on Amazon, go ahead with these guys! Highly cooperative and dedicated team.”
“The account management services provided by Vriddhe are absolutely top-notch. We recently launched a new e-commerce menswear brand, StitchX, and they helped us take it from 0 to 10 lakh per month in less than 3 months from launch.”
Who leads this service
Ravi Tiwari
Founder & Director, Vriddhe Business Services Pvt Ltd
5 years of experience in performance marketing, PPC and SEO. Turns ad spend into predictable, profitable growth.
Why you can trust us
- Amazon Ads Verified Partner
- Amazon SPN Service Provider Network
- Shopify Partner
- Registered company: Vriddhe Business Services Pvt Ltd (CIN U74900MP2026PTC083687)
- Office in Indore, working with brands across India
- Rated 5.0/5 from 31 reviews on Google
FAQ
Questions about Performance Marketing
Have another question? Message us on WhatsApp and we will reply during working hours (Mon to Sat, 10:00 to 19:00 IST).
Ask on WhatsAppWhat budget do we need to start?
It depends on your category, price and margin. We recommend a test budget on the audit call, based on your target acquisition cost.
Do you make the ad creatives?
Yes. Our design team produces static, video and UGC-style creatives, planned in the weekly testing calendar.
Why do you use blended ROAS?
Each platform counts sales its own way, and the totals often add up to more than your actual revenue. Blended ROAS uses your real revenue, so it shows whether advertising is profitable.
Do you run Google Shopping ads?
Yes. We set up the product feed in Google Merchant Center and run Shopping and Performance Max campaigns.
How long before campaigns perform?
Expect two to four weeks of learning and testing before results settle, longer for new brands with no data.
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