If you can lift repeat rate by 10 points, you can outspend everyone in your category on cold acquisition. The math is brutal and beautiful, and most agencies don’t model it correctly.
Retention
Why repeat customers decide D2C profitability
How repeat purchase rate and lifetime value change what you can afford to pay for a new customer.
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Marketplaces
Marketplaces · 3 min read
Flipkart vs Amazon in 2026: where to bet your marketplace budget
The right answer is rarely 50/50. Here’s the framework we use with every brand.
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How we test ad creatives every week
A simple weekly system for testing ad concepts, judging results and deciding what to scale.
Marketplaces
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How we set a profitable ACoS target on Amazon
Why one blended ROAS target hides losses, and how we set a target ACoS for each product from its margin.