Most brands optimise for the wrong number. They look at ROAS while their margin falls on placement bids that do not pay back. Our approach starts with one rule: every rupee of ad spend should earn its place in the P&L, not just the dashboard.
Step one: the catalogue
If your listing converts at 7%, you don’t have an ads problem. You have a conversion problem. We rebuild the page first: hero image stack, A+ modules, comparison charts, and copy that answers objections before they’re raised. Only then do we bring traffic.
Step two: structure
Sponsored Products by intent (defensive, hero, conquest, halo). Sponsored Brands for visibility on category searches. Sponsored Display for retargeting and audiences. Each tier has its own ACoS target, not one blended number.
Step three: the weekly review
Weekly reviews. Daily check-ins on the top 20 SKUs. Small daily changes add up over a month.