LAPO Monthly revenue up from ₹2.5 Cr to ₹3 Cr with a keyword-led campaign rebuild.

The challenge

Total ad cost of sale (TACoS) was above 11% on a large account, and average order value left little room to absorb rising ad costs.

Our approach

1. Auto campaigns restructured into keyword-targeted segments: generic, brand and cross-brand
2. New category launches in commodes, basins and kitchen sinks to lift AOV
3. Returns reduced through packaging upgrades and listing accuracy
4. Post-purchase communication with usage guidance