Hero clarity. Speed. Trust. Friction. These are the four levers. Before we touch your ads, we audit all of them.
Editor’s note: expand this post with the full 23-point checklist before promoting it.
CRO
The Shopify conversion checklist we run before spending on ads
Most stores do not have a traffic problem. They have a conversion problem. Here is what we check first.
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Marketplaces
Marketplaces · 3 min read
Flipkart vs Amazon in 2026: where to bet your marketplace budget
The right answer is rarely 50/50. Here’s the framework we use with every brand.
Retention
Retention · 3 min read
Why repeat customers decide D2C profitability
How repeat purchase rate and lifetime value change what you can afford to pay for a new customer.
Creative
Creative · 6 min read
How we test ad creatives every week
A simple weekly system for testing ad concepts, judging results and deciding what to scale.