Resources
Marketplaces guides.
Marketplaces
Marketplaces · 3 min read
Flipkart vs Amazon in 2026: where to bet your marketplace budget
The right answer is rarely 50/50. Here’s the framework we use with every brand.
Marketplaces
Marketplaces · 7 min read
How we set a profitable ACoS target on Amazon
Why one blended ROAS target hides losses, and how we set a target ACoS for each product from its margin.