Resources
Operator notes, no fluff.
Frameworks, teardowns, and playbooks from the Vriddhe operating floor. Read in 4 minutes, applied in 40.
Marketplaces
The 14% ACoS Playbook: How We Engineer Profitability on Amazon
Forget vanity ROAS. Here's the operator's framework we use to hit single-digit blended ACoS without starving organic.
Creative
Building a Creative Testing System That Actually Compounds
If your agency ships 4 creatives a week, you're losing. The new bar is 25 — and the framework matters more than the volume.
CRO
The 23-Point Shopify CRO Checklist We Run Before Spending a Rupee on Ads
You don't have a traffic problem. You have a conversion problem. Fix these 23 things first.
Retention
Retention is the New Acquisition: The Math Behind LTV-First Brands
Your second purchase is worth 3x your first. Why most brands are still optimizing the wrong end of the funnel.
Marketplaces
Flipkart vs Amazon in 2026: Where to Bet Your Marketplace Budget
The right answer is rarely 50/50. Here's the framework we use with every brand.
Creative
How We Use AI to Ship Better Creative — Not Just Faster
AI doesn't replace your creative team. It removes the bottlenecks that were never the creative work in the first place.